January 27, 2017 - 19:30 by Joshua Matis

How to turn views into engagement: Universal Chat

Did you know users that land on a webpage usually stick around less than 59 seconds? That means if you don’t catch their attention in less than a minute, you’ve lost them. We all know that traffic is good but engagement is what leads to results. So how do you turn views into engagement? This is what Universal chat is all about, turning viewers into engaged users.

What is the case?

Let’s say you’ve got an online shopping store, no matter how big or small, you’ve spent hours optimizing it in both appearance and value but you have no clue how effective you are. So you use analytics to try to find out what’s going and who’s landing on your page. But it’s too late because by that time you’re just looking at a bunch of charts and numbers telling you how many potential customers you’ve lost. Why? Because one of the reasons viewers leave your website in less than a minute is that “they don’t know what to do”. On the average Webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely.

In many cases the viewers are confused and they can’t find their desired product, they want more descriptions or have questions but there is no one to answer. So they end up googling it and find an alternative.

We all know that the “contact us” tab is old-school and no one really uses it anymore. And why should they? People don’t have time to wait for hours to get a response. Customers want their product and they want them fast. The key is to provide what they need in the shortest time. Whoever does that wins.

Did you know that 55% of visitors spend less than 15 seconds on your website? That means if you don’t get their attention by that time, you’ve lost more than half of your potential customers.

Pondering for a while

Now think about this for a second: what makes you unique for your costumers to stick around on your website and eventually find what they want and buy it from you?

Roll up your sleeves and take action

Universal will turn your website into an online shopping center. You can assign an employee as a customer service assistant to each webpage. As soon as a viewer lands on your website, a Telegram messenger pop-up will inform you and you can have all their info (where they’re coming from, what page they’re viewing, how long they’ve been on) and engage in live communication with them. Imagine going into a store and having a shop assistant walk you through the store and give you the information you require and help you choose the product you’re looking for. Now that’s something!

If there’s a lot of traffic on your website, then you can assign more than one person to the task. You can have multiple assistants guiding your viewers at the same time. While all this is going on, you can follow the activities and conversations through your Telegram messenger.

With Universal chat, no matter where you are, either waiting to pick up your child from school or even stuck in a traffic jam, you’re always up to beat with your website and you are ready to engage with and answer to your customer.

That’s what the Universal chat is all about, turning views into engagement.

Quote of the day

Remember, traffic is good but engagement makes the difference and leads to results. “Abraham Lincoln”